The Path to Profit
TOUR
The Ultimate Live Experience for Business Owners Ready to Master Online Sales
Your Business Deserves More Than Guesswork.
If you’ve been struggling to turn your brand into a profitable, sustainable business, you’re not alone. Growing an online store can feel like rolling the dice—sometimes you win, sometimes you lose, and most of the time, you’re not even sure if you’re making the right moves.
SALES IN THE CITY:
The Path To Profit Tour
high-impact, hands-on experience designed to take the confusion out of marketing and sales. This event is built for product-based business owners who want to strategically and consistently drive sales online without guessing, hoping, or waiting for something to magically work.
This isn’t just another conference. It’s an implementation-focused event where you’ll leave with a clear, actionable plan to
INCREASE
VISIBILITY
ATTRACT THE RIGHT CUSTOMERS
TURN TRAFFIC INTO PREDICTABLE REVENUE
And the best part? You can attend multiple cities to go even deeper in your learning!
The 2025 Tour Stops
Each city follows the Path to Profit framework—a step-by-step system to help you generate consistent sales.
MIAMI
JULY 26-27
1-Day Mastermind + VIP Implementation Day
HOUSTON
AUGUST 30-31
1-Day Mastermind + VIP Implementation Day
LOS ANGELES
SEPTEMBER 25-27
3 Days with a Heavy Focus on Strategic Buying + Inventory Planning
OCTOBER 25-26
NEW YORK
1-Day Mastermind + VIP Implementation Day
THE PATH TO PROFIT FRAMEWORK:
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Profit Mindset & Business Foundations
STARTING THE GAME:
Before you make more sales, you need a clear, profitable game plan. We’ll start by eliminating the mistakes that are keeping your business stuck and setting up a revenue-first strategy.
How You’ll Win the Game of Sales
This tour is designed to help you move through every stage of a profitable business, with hands-on exercises and real-time strategy implementation.
Brand Positioning & Visibility Strategies
ROLLING THE DICE:
Sales start with attention. Learn how to get in front of the right customers and position your brand so they feel like you’re speaking directly to them.
Lead Generation & Content Strategy
BUILDING ASSETS:
Marketing shouldn’t feel like a guessing game. You’ll learn how to create a systematic approach to driving traffic and leads to your store—every day.
Lead Nurturing & Customer Retargeting
PLAYING SMART:
Just because someone doesn’t buy right away doesn’t mean they never will. Learn how to nurture customers using email, SMS, and retargeting strategies that bring them back to buy.
Retention & Repeat Customers
BONUS ROUNDS:
The easiest sale you’ll ever make is to someone who has already bought from you. You’ll learn how to turn one-time buyers into lifelong customers.
Sales & Conversion Tactics
WINNING THE GAME:
Your store doesn’t need more traffic; it needs better conversion strategies. We’ll break down how to get more people to buy, increase average order value, and improve customer lifetime value.
YOUR E-COMMERCE COACH
Jance Chartae
Nice to meet you, I'm
Jance Chartae is a retail veteran turned e-commerce coach and the founder of The Boutique Academy, an online learning hub that helps boutique owners and product-based businesses build real, revenue-generating brands. Backed by 11 years in corporate retail and over 6 years as an online boutique owner, Jance blends strategy with substance—teaching not just what to do, but how to think as a business owner.
Through courses, coaching, and content, she’s helped thousands of women move beyond vanity metrics and focus on what actually pays: branding, marketing, and sales systems that work. Her mission is to help women stop building "cute" businesses and start building profitable ones. Whether she's teaching funnels without calling them funnels, or reminding students that popularity doesn’t equal profit—Jance makes business feel doable, intentional, and real.
Why You Need To Be In The Room
There’s something special about learning in the same space as other serious business owners people who are committed to growing, learning, and executing at the highest level.
This event isn’t about surface-level motivation. It’s about equipping you with the strategy, structure, and systems you need to make consistent sales.
Not Just Learning - Doing
Every session is hands-on, meaning you won’t just be listening—you’ll be implementing. Expect to work on your business in real time.
Actionable, Not Theoretical
You’ll leave with a clear, customized plan, not just a bunch of notes you never look at again.
Community & Networking
Surround yourself with other entrepreneurs who understand the challenges of building a product-based business and are committed to success.
Path to Profit
This isn’t a collection of random tips; it’s a structured framework designed to help you finally see predictable, scalable revenue.
Mastering Inventory & Buying For Profit
The Los Angeles Experience
For years, boutique owners have asked for this and now, we’re delivering.
Most online store owners struggle not because they don’t have great products, but because they don’t know how to buy strategically, plan inventory, and maximize profit.
How to plan your inventory with precision to avoid dead stock, maximize cash flow, and increase profit margins.
If inventory mismanagement has ever caused you financial stress, slow-moving products, or unpredictable revenue, this experience will completely change how you run your business.
How to source inventory strategically for profit—not just based on trends.
How to shop the Fashion District like a pro, finding the best vendors and making the most of your budget.
Los Angeles is the only stop on the Sales in the City tour that focuses heavily on Strategic Buying & Inventory Planning—an area where many business owners are making costly mistakes.
Here’s what you’ll learn in this exclusive Fashion District Experience:
How You'll Put Everything Into Action
This isn’t an event where you sit and take notes while hoping to figure it all out later. Sales in the City is designed for immediate implementation.
We don’t just give you information. We make sure you apply it.
Every session is paired with a live exercise that helps you apply the strategy to your own business.
You’ll work through micro-challenges that help you solve real problems in real time.
At the end of the event, you’ll have a step-by-step Path to Profit Action Plan—customized for your business.
This means you’ll leave with real marketing assets, real strategies, and real next steps. No more guesswork. No more wondering, “What do I do now?”
Who Is This For?
THIS EVENT IS FOR YOU IF:
You sell physical (or digital) products online and want to scale your sales.
You’re tired of guessing and want a clear, repeatable system for consistent revenue.
You want hands-on help to refine your marketing and sales strategies.
You want to walk away with an actionable plan you can implement immediately.
(This event is not designed for service-based businesses, coaches, or those looking to book clients.)
RESERVE YOUR SPOT -
Choose Your City (or Multiple!)
Spots are limited in each city to ensure a highly interactive and valuable experience.
Click below to secure your seat for the city (or cities) that work best for you!
*Payment plans are available for Los Angeles. We recommend selecting a buy now, pay later provider for flexible payment options.
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PREVIOUS TESTIMONIALS
The results speak for themselves...
FREQUENTLY ASKED QUESTIONS
You may have some questions...
No worries, we’ve got answers.
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Is the membership only for boutique owners ?The Boutique Academy membership is applicable to various types of e-commerce and online businesses and is open to anyone. We actually have tons of students who are not boutique owners. However, the focus of the content will be based on e-commerce and digital marketing.
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Who is the membership best for?The membership is best for product based business owners seeking clarity, discipline and consistency in the work that they are doing. Our membership is a great space for someone who is tired of doing business alone and wants support and guidance as navigate entrepreneurship.
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How much does the membership cost?The membership is $47 per month. This is a subscription service. It's just like Netflix. You pay per month and when/if you cancel or stop paying you lose access to all of the content inside.
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What phase of business do I need to be in to join?The membership is best for business owners who have been in business for 2 years or less and/or are making less than $5,000/month. This membership is best for those who are struggling to get consistent sales and want to learn the skill and strategy necessary to change the trajectory of their business.
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Can my membership be cancelled?Your subscription for the membership can be cancelled at any time. However, we do not offer refunds after joining. Failure to make your payments on time will result in your account being cancelled. You may rejoin in the future by starting a new subscription.