E-commerce
Profit Plan
The step-by-step program that helps product based business owners build a sales and marketing system to attract customers, increase conversions and create consistent, predictable revenue.
Your Online Store Deserves to Make Real Money.
But right now, I imagine your business feels more like an expensive hobby than a money-making business.
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You’re posting, promoting, maybe even running ads—but your sales are inconsistent (or worse, nonexistent).
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If you don’t have a system for attracting, converting, and keeping customers, you’re leaving money on the table.
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That’s where E-commerce Profit Plan (EPP) comes in.​
EPP isn’t another “just be consistent” or “viral content” course.
It’s a step-by-step system designed to help product-based business owners build a store that gets consistent traffic and sales, every single day.
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We built EPP to eliminate:
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Guesswork (we give you exact templates, plans, and prompts)
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Loneliness (you get 5 expert coaches and real-time support)
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Delay (your first wins happen within 7 days—not 7 weeks)
You’ll finally have the strategy, the structure and the support to grow this business the way you always knew you could.
If you're not making sales, there's a reason. And it’s probably not what you think.
Most online store owners think they have a sales problem... when really, they just haven't built the system that generates sales in the first place.
Sales are just the result of your good effort. If your sales are inconsistent, it’s almost always because your branding is unclear or your marketing is ineffective — or both.
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That’s what we fix inside EPP.
You’re selling products, but there’s no real connection between your message and the person you want to buy.
We’ll help you:
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Define who your customer actually is
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Craft messaging that makes her feel seen
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Build a brand that people recognize, remember, and return to
You don’t need a one-on-one conversation. You need a system.
Most product-based founders think their problem is unique.
But after working with thousands of sellers, I can promise you—your challenge isn’t custom.
It’s common. And it’s fixable with structure.
That’s not how consistent profit works.
Here’s what’s really happening:
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You’re guessing at your content.
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You’re sitting on inventory you don’t know how to sell.
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You’re launching new products without a strategy.
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You’re not sure what’s working—so you keep taking breaks and starting over.
You don’t need to keep booking one-off calls, hoping someone will “fix” your business in 60 minutes.
And even if I gave you the perfect advice on a 1:1 call, you’d still need:
→ A marketing system
→ A conversion plan
→ Inventory strategy
→ Clear messaging
→ A way to track and improve your results
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That’s not a one-hour conversation.
That’s what we build with you, step by step, inside EPP.
HERE'S WHAT YOU ACTUALLY GET INSIDE
e-commerce profit plan
This isn’t about how many modules you complete. It’s about what you build.
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Inside EPP, you’ll walk through a step-by-step system designed to help you master your brand message, increase visibility, turn traffic into sales, and build the kind of consistency you’ve never had before. You’ll implement as you go—with clarity at every stage.
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(And yes, there are video lessons, but it’s what you do with them that matters).
You won’t just get coaching from Jance. You’ll be supported by a full team of 5 expert coaches who specialize in the things that actually move the needle in your business:
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E-commerce strategy
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Marketing and launch strategy
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Email marketing & automation
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Inventory planning
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Website optimization
Every single week for 12 weeks straight, you’ll have a chance to get guidance, feedback, and support as you implement the work.
This isn’t a bunch of random videos or recycled advice.
You’ll be building a real system—with hands-on support from expert coaches who know how to help you sell.
the curriculum:
HERE'S WHAT YOU CAN EXPECT TO LEARN.
MODULE ONE
branding
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Build a brand that stands out and connects with your ideal audience.
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Create messaging that builds trust and drives action.
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Position your business as the solution your customers need.
You’ve had enough tips.
Now it’s time for a strategy.
You don’t need another list of things to try. You need a system that tells you what to do, when to do it, and why it’s working.
Most programs teach information.
We teach implementation.
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They’ll give you templates, but no timeline.
Videos, but no structure.
Advice, but no system.
Coaching, but no real context for your product-based business.
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Here’s what makes EPP different:
It was created by someone who still runs a product-based business (and knows what you’re dealing with behind the scenes)
You’ll learn from coaches who’ve worked in retail, branding, marketing, and e-com at every level—from side hustles to corporate
The program is built to help you learn how to build a real business that makes real money, not just a business that looks cool on social media.
It doesn’t just teach you how to market. It teaches you how to think like a business owner
And we hold you accountable without ever making you feel behind
The Investment That Pays You Back
You’re not just joining a program. You’re building a system that teaches you how to generate consistent sales, move your inventory with intention, and stop relying on guesswork to grow.
Base Tier – $1,997
Or 4 monthly payments of $499.25
Or $250 deposit today x 12 weekly payments of $150
For sellers who want the full curriculum, all support calls, and community access.
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12 Weeks of Structured Curriculum: A step-by-step path to build your marketing, inventory, and sales system from the ground up.
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Weekly Coaching Calls: Support from expert coaches in email, inventory, and website optimization.
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Monthly Strategy Call with Jance: A live teaching session focused on high-impact topics like branding, lead generation, or launch planning.
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Biweekly Marketing Support Calls: Strategy calls led by our marketing coach to help you apply what you're learning and refine your content + campaigns.
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Bonus Trainings + Tools: Get access to plug-and-play templates, calculators, swipe files, and exclusive workshops for faster implementation.
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Private Student Community: Ask questions, share wins, and stay connected to coaches and peers for encouragement and accountability.
Pay in Full Bonus:
Pay in Full for EPP Base and you'll unlock the weekly payment plan option for Sales in the City: LA – so you can secure your seat without the financial scramble.
VIP Tier – $5,000
Or 4 monthly payments of $1,250
For sellers who want personalized strategy, deeper accountability, and real-time support while they implement.
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Everything in the Base Tier, plus:
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1:1 Strategy Call with Jance Each Month (3 total): Focused time to map out your specific goals, review your strategy, and get unstuck fast.
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1:1 Inventory Call with Darlene Each Month (3 Total): Received a personalized audit of your actual inventory and expert guidance for future inventory investments
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Weekly Material Reviews: Send us what you’re working on—emails, landing pages, Instagram posts, pricing, or product strategy—and get personalized feedback + Loom walkthroughs.
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Priority Review & Fast-Track Fixes: We’ll spot what’s slowing you down and show you exactly what to change—so you keep moving.​
BONUS: Join before July 9 and you'll unlock The brand new Inventory Cash Finder Course – your system for finding cash hiding in your inventory and creating a plan to move it.
Pay in Full Bonus:
Pay in Full for EPP VIP and you'll get a FREE ticket to Sales in the City: LA. (Yes, completely free).
The Tools Most Programs Leave Out
(But You Actually Need)
We’re not just handing you a strategy and walking away. These bonus course are designed to help you execute faster and with more confidence—especially in the places most sellers get stuck. You’ll get instant access to all three the moment you enroll.
Bonus #1: Shopify Starter Course
Build your store the right way the first time. Whether you're switching to Shopify or starting from scratch, this course walks you through everything from set-up to checkout. No coding, no confusion—just clear steps that help you launch with confidence.
Bonus #2: Klaviyo Email Setup Course
Turn your email list into your most profitable channel. We’ll show you how to set up your automations, grow your list, recover abandoned carts, and drive repeat purchases with simple, strategic flows that work 24/7.
Bonus #3: Social Ads Course
Start running effective, no-fluff ads without wasting your budget.
Learn how to structure your ads, target the right audience, and launch your first campaign with strategy—not guesswork. Perfect for boosting your next drop or retargeting people who didn’t buy.
