Someone told you that starting an e-commerce business would be as simple as choosing
products and posting them on social media.
I'm here to let you know that they lied.
Building a scalable e-commerce business is so much more than just getting a business license and selecting products. It's more than just creating content and posting on social media. It's a business. And real businesses require real work.
That's why I created E-commerce Elementary for boutique owners and e-commerce brands who want to establish proper business foundations and understand how to drive consistent sales in their business.
E-commerce Elementary is for the business owner who wants to stop wasting money and start making money. The curriculum is designed for online boutique owners and product based business owners who want to learn how to launch, relaunch or re-brand with clarity. We focus on helping you understand the importance of generating visibility and creating and executing launch strategies for new products and collections to streamline sales and create predictability in your business.
You're probably wondering why people aren't buying your products. Or maybe you're even wondering what to buy in the first place. And you're likely thinking about pricing... Is it too low? Is it too high? What should the price be?
And you probably are wondering how much to spend on inventory and how many to buy.
All of these questions are answered in E-commerce Elementary.
THE PRODUCTS
one.
You're on Instagram all day like it's your job, but still have no idea what type of content to post which means you won't be able to drive the sales you want.
You're posting on social media, but the only engagement you're getting is comments from your cousins and aunties cheering you on for your "little business".
two.
THE SOCIAL MEDIA
Your plan is to launch the business in 30 days or launch the next collection in two weeks. But, let's be real... You don't actually have a plan. You just have intentions. You likely don't even understand what it means to create a strategy.
three.
THE STRATEGY
trust me, i get it...
I know you want bigger and better things for yourself.
You want to feel confident about your decisions business.
You want authentic engagement and visibility to attract your ideal customers.
You want consistent traffic and sales on your Shopify store. Heck, you want a Shopify store that's actually set up properly to receive sales.
You want to turn your weekly salary into daily sales.
And I want you to have all the things. But, you're going to have to work for it. You're just winging it right now, but it's time to start taking strategic action.
YOUR GOLDEN TICKETS TO SUCCESSFULLY BUILDING AN E-COMMERCE BUSINESS WITH THE REVENUE YOU WANT ARE:
a solid brand foundation
Every action you take and every decision you make in business should be purposeful. By starting your business on a solid foundation, you can guarantee that every result that your get is tied to your overall brand vision.
a real content strategy
The content you share across various marketing channels has the capability to attract and audience and create a barrier of trust between your brand and potential shoppers. So, each piece of content should be created intentionally and objectively.
marketing & sales funnels
You have control over every single touch point a person has with your brand. Take special care to ensure that every platform that they land on, every piece of content that they see and every message that they read is tied to the result that you want.
I'm so glad I completed the course because I learned SO much. The program taught me so many aspects of business that sets a solid, firm foundation including: market research, the buyer's journey, e-mail marketing and so much more! I was able to have a successful launch and I know it was because of what I was taught in this program. The information you receive from the courses to the weekly calls is priceless and that you have life-time access to the information, it doesn't get better than that!
Desiree Williams
HERE'S WHAT YOU CAN EXPECT TO LEARN.
01
MODULE ONE.
-
Clarifying Business Concept and Target Audience
-
Market Research and Competitor Analysis
-
Developing or Refining Your Brand Identity
the foundation
the curriculum:
LET'S WORK!
here’s what to expect:
foundation
PHASE ONE
Learn what it means to create a strong brand core by doing market research, clarifying who your target audience is and how to think with a big business mentality.
planning
+ process
PHASE TWO
Master the process of pre-launch, launch and post-launch. Learn what it truly means to launch a business, a new collection or a new product. Plan for your first campaign.
Create a product plan which includes intentional pricing and that aligns with your revenue goals.
selling
PHASE THREE
Create a social media marketing plan that will attract your target audience, promote your products and strengthen your lead generation efforts. Design your website to be optimized for sales, build your first marketing funnel and learn how to use email marketing in your business.
HERE'S WHAT YOU CAN EXPECT FROM
e-commerce elementary
This curriculum based program includes 11 modules, with corresponding homework assignments.
You'll also be invited to 8 bi-weekly group coaching calls to answer all of your questions. The purpose of these calls is to help you implement your new found knowledge into your business and fill any gaps that may exist.
Lastly, you'll have 24-hour access to our community where you can drop questions and receive support 24/7 from your instructors and your peers.
E-commerce Elementary is a 16-week online program to help aspiring boutique owners build a solid foundation for their business by clarifying their brand positioning and developing strategies to attract their target audience and drive sales.
curriculum
homework
coaching
You don't need a 1-on-1 call to answer your questions or another quick audit of your website or Instagram. You need guidance, ongoing guidance. You need someone who can answer your questions on an ongoing basis and provide you with a proven game plan for success.
You don't need another checklist. You need organized instruction and demonstration of the necessary work. You've listened to enough free YouTube videos and downloaded enough ebooks. You need visual instruction that will set you up for success.
You don't just need more information. You need assignments that allow you to demonstrate your understanding of the subject matter and begin to implement it into your business.
YOU'RE JUST STEPS AWAY...
set your e-commerce up for success.
And while it may take time, you have more control over the results than you know.
It's time to take control of the results you want.
And if that looks like a boutique business with the proper foundations and the consistent sales you want, go ahead and make sure you've got a spot in E-commerce Elementary.
YOUR BUSINESS AND BANK ACCOUNT WILL THANK YOU LATER